News

By David Gould, Content Editor It was long the case that advertising an open position for an instructor could land you at the bottom of a pile of resumes, forced to dig out. Then came the pandemic year of 2020, and that equation flipped. Recruitment of golf...

By David Gould Playing golf in a simulator was an unsatisfying experience for a very long time. Then in 2018 new technology emerged, visually stunning and uncannily realistic. Manufacturers like Full Swing and aboutGolf continue to raise the stakes, adding features...

Bill, Your base of operations and the host site for Proponent Group's next in-person event which you are calling ‘Remedies’ is Abacoa Golf Club in Jupiter, FL, with its Joe Lee golf course that opened in 1999. Tell us your thoughts on Abacoa. The owners put their...

By David Gould, Content Editor           Golfers of late have become quite interested in performance data concerning their swings and ball flight. Coaches invest money in the devices that produce this data and are able to boost their return on investment by...

By David Gould, Content Editor            When an instructor leaves one facility to set up shop elsewhere, employment status is a key factor in how their new situation treats them. Whether the coach will come in as an employee or an independent contractor is even more...

By David Gould, Content Editor              Proper timing, so crucial to a golf swing, also comes in handy when you embark on a new career. Clinton Whitelaw ended his successful run as a tour pro and set out to excel as an instructor at a moment in time when new tools...

By David Gould, Content Editor            Programming is part of any bona fide instruction business and New Student Assessments are the cornerstone of programming. At least that’s our belief here at Proponent Group—and we’ve seen a lot of evidence to support it. As we...

By David Gould, Content Editor                Digital tech makes our lives and businesses more efficient and convenient. Compared to a generation ago, communicating, record-keeping, transactions and marketing all happen easily now. But the computers and mobile devices...

By David Gould, Content Editor Carl Spackler had it right: To outwit Bushwood Country Club’s pesky gopher, he had to think like a gopher. As an instructor with a website you count on to drive new business, you need to think like a Google “spider” or “crawler.” You may...

By David Gould, Content Editor Any golf coach whose activities are an extension of a public or private golf facility is well advised to communicate with that facility's decision-makers consistently and professionally. A great way to do that is by utilizing the Monthly...