News

By David Gould, Content Editor           Golfers of late have become quite interested in performance data concerning their swings and ball flight. Coaches invest money in the devices that produce this data and are able to boost their return on investment by...

By David Gould, Content Editor            When an instructor leaves one facility to set up shop elsewhere, employment status is a key factor in how their new situation treats them. Whether the coach will come in as an employee or an independent contractor is even more...

By David Gould, Content Editor              Proper timing, so crucial to a golf swing, also comes in handy when you embark on a new career. Clinton Whitelaw ended his successful run as a tour pro and set out to excel as an instructor at a moment in time when new tools...

By David Gould, Content Editor            Programming is part of any bona fide instruction business and New Student Assessments are the cornerstone of programming. At least that’s our belief here at Proponent Group—and we’ve seen a lot of evidence to support it. As we...

By David Gould, Content Editor                Digital tech makes our lives and businesses more efficient and convenient. Compared to a generation ago, communicating, record-keeping, transactions and marketing all happen easily now. But the computers and mobile devices...

By David Gould, Content Editor Carl Spackler had it right: To outwit Bushwood Country Club’s pesky gopher, he had to think like a gopher. As an instructor with a website you count on to drive new business, you need to think like a Google “spider” or “crawler.” You may...

By David Gould, Content Editor Any golf coach whose activities are an extension of a public or private golf facility is well advised to communicate with that facility's decision-makers consistently and professionally. A great way to do that is by utilizing the Monthly...

By David Gould, Content Editor Until recently, a golf instructor would never have been asked this question: Do you have students whom you work with, live and scheduled, and do not see in-person? It was in our recent Proponent survey on remote virtual coaching and it...

By David Gould, Content Editor  The web-dominating power of Google and its search function has been around so long we forget what commercial life would be without it. One of its many spinoffs, Google My Business—or GMB, as it’s called—is a no-charge search function...

Here Are the Keys to a Great Photo Shoot for Your Teaching Business  1. Photos should be updated every 2-3 years including headshots, teaching shots, shots of your swing, facility shots and any other photos of your programs that you may need for promotion. 2. Wear a...