News
For Coaches Who Are Employees, Non-Cash Benefits Remain Near Last Year’s Record Highs
By Lorin Anderson, President As reported in our 2025 Proponent Group Operations and Compensation Survey results, cash compensation over the past decade has increased for Proponent coaches at a slower pace than inflation. Since 2014, our members have seen...
Indoor-Only Coaching—No Longer for Pioneers and Finally Yielding Hard Data
By David Gould, Staff Editor It became clear as the 2025 season began that the cohort of Proponent coaches who work indoors-only had finally reached the point where we could survey them and gather enough responses to produce representative and relevant data....
Current Tech Usage Results from Our Operations and Compensation Survey
By Lorin Anderson, President For many years we’ve been tracking our coaches’ technology usage for their businesses. The recently released 2025 Proponent Group Operations and Compensation Survey looked at six key technology areas: Launch monitors, cameras, video...
A Deeper Look at Coaches’ Instruction Revenue Sources and Averages
By Lorin Anderson, President As has been the case for many years in our annual Operations and Compensation Survey and again in the 2025 results, about half of all coaches’ revenues come from one-on-one private golf lessons. This year’s survey found that 46 percent of...
Comp Survey Topline: Proponent Coaches Averaged $183,085 in Revenue Last Year
By David Gould, Staff Editor Data is now tabulated from our in-depth annual Compensation and Operations Survey, and the numbers show a strong year for members’ coaching businesses in 2024. Overall gross teaching revenue averaged $183,085 last year, up...
Coaches Can Train Golfers to Play Faster—Using Vision54 Principles
By David Gould, Staff Editor Through their many books and live presentations, Pia Nilsson and Lynn Marriott have influenced golfers and instructors worldwide. As much as they can, Nilsson and Marriott teach on-course. A core principle of Vision54, their coaching...
Joint Research Project with Course Owners Group Yields Actionable Insights
By David Gould, Staff Editor Golf operators can tour their property and check turf conditions as needed. They can visit the grill room and assess how well diners are enjoying their meals. Shop merchandising can be evaluated visually and by reading sales...
Coaches Vexed by Credit Card Fees Ponder ACH Option to Lower Expenses
By David Gould, Staff Editor Economists who study cost-sensitivity in markets of all kinds report that gasoline purchases trigger the most stress for consumers because the price to be paid rises and rises, real-time, while the consumer stares at the...
Best Practices for Email Marketing: Remember the Basics
Email marketing makes the commercial world go ‘round. Two out of three U.S. consumers have made a purchase online as a result of an email marketing message. According to ExactTarget research, 91 percent of consumers reported checking their email at least once a day—a...
Coaching Certification Survey 2024 Results: Top 10 Programs in Five Categories
Continuing education makes for better coaching and the specialization of golf instruction’s continuing-ed menu continues at a swift pace. Proponent Group is the industry’s only source for an objective, quantified evaluation of these certification programs. This year...