News
More Sims in Homes Means a Spike in Demand for ‘House Call’ Instruction
By David Gould, Staff Editor Any devoted, lesson-taking, high-income golfer is a prime candidate to purchase an in-home golf simulator. Once that sim is set up, the golfer would likely come to view it as a great place to work with his trusted golf...
Current Tech Usage Results from Our Operations and Compensation Survey
By Lorin Anderson, Founder For many years we’ve used member survey data to track technology usage in golf coaching. In the recently released 2026 Proponent Group Operations and Compensation Survey we look at six key technology areas: Launch monitors,...
First Half Revenues Tell a Success Story, Based on Our Coaches’ Data
By David Gould, Staff Editor Starting the year with preset goals for revenue and other business metrics is a practice we recommend to member coaches, and it’s a practice many follow. Proponent members who filled out our recent brief questionnaire had a...
U.S. National Development Program: Exclusive Latest Update
By David Gould, Staff Editor People whose job it is to follow the golf instruction industry have struggled to keep up with the USGA-run U.S. National Development Program over the three years of its existence. Principal reason for that is the...
A Coach’s Largest Business Expense: Revenue Sharing or Rent/Lease Payments
The largest expense that most golf coaches absorb in their businesses are revenue sharing or rent/lease payments. A coaches’ employment situation will likely determine if they pay one or the other (70 percent of our coaches reported paying one or the other this past...
Coaches Prosper When the Lines Blur between Play, Practice and Lessons
By David Gould, Staff Editor Two of the four coaches employed by Proponent member Kenny Nairn at Eagle Creek Golf Club no longer work a lot of weekends. The two veteran staff members, Liam Sullivan and Adam Andrews, “leave the clinics and the Saturday...
A Deeper Look at Coaches’ Instruction Revenue Sources and Averages
As has been the case for many years in our annual Operations and Compensation Survey and again in the 2026 results, less than half of all coaches’ revenues come from one-on-one private golf lessons. This year’s survey found that 43 percent of member...
A Deeper Look at Coaches’ Instruction Revenue Sources and Averages
Our 2026 Operations and Compensation Survey breaks down overall revenues for the entire membership and by position type. Overall, member coaches averaged $210,139 in revenues last year. They also averaged $32,978 in key expenses that included revenue split back to the...
Numbers Are All Crunched from Our 2026 Operations and Compensation Survey
We’ve harvested the comp-and-ops information so generously provided to us by Proponent members and packaged the data for your review—our latest edition of the annual summary runs 31 pages. Most members who study the complete report will scan the answer set...
‘Prosperous Golf Coach’ Delivers Business How-To
Proponent Group’s New ‘Prosperous Golf Coach’ Is a 12-Part Video Series Delivering Business How-To for Golf Coaches FEBRUARY 4, 2026 HEATHROW, FL – Two years in the planning and six months in the making, Proponent Group’s most ambitious educational product ever,...