News
Name, Image and Likeness: Big Story on Campus Extends to Coaches and Academies
By David Gould, Content Editor Golfers who book lessons with Cameron McCormick are surely influenced by McCormick’s success coaching Jordan Speith. It’s the same with Rick Sessinghaus and his work with Collin Morikawa (pictured above), or the Mike Bender-Zach Johnson...
Half-Hour Home Run: Nailing the Basics of Effective Email Marketing
By David Gould, Content Editor Social media companies can boost their ad rates and they can slash your audience size by hiding your content through “algorithmic filtering," but good old reliable email dutifully carries your message of great coaching and stimulating...
Ikonik Offers Proponent Members Access to Remote Instruction Pilot Program
Proponent Partnership Up to $1000 Credit by Participating in Ikonik's Remote Instruction Pilot Program (Limited Number of Spots Available) Over the past 18 months, we’ve all seen rising interest in – and benefit of – remote instruction. One of the newest...
Speed Up Your Website to Make the User Experience Satisfying
It’s risky to go on the assumption that your website’s page-loading speed is perfectly adequate. An academy’s or a coach’s website needs to be as delay-free as possible, and there are quick, no-cost ways to check on this. A listing and description of website...
A Coach’s Best Practices for Attracting Strong Job Candidates
By David Gould, Content Editor It was long the case that advertising an open position for an instructor could land you at the bottom of a pile of resumes, forced to dig out. Then came the pandemic year of 2020, and that equation flipped. Recruitment of golf...
Simulator Rooms, Increasingly Popular at Clubs, Require Well-Planned Programming
By David Gould Playing golf in a simulator was an unsatisfying experience for a very long time. Then in 2018 new technology emerged, visually stunning and uncannily realistic. Manufacturers like Full Swing and aboutGolf continue to raise the stakes, adding features...
Five Questions for Bill Davis, Host Pro for “Remedies” Event
Bill, Your base of operations and the host site for Proponent Group's next in-person event which you are calling ‘Remedies’ is Abacoa Golf Club in Jupiter, FL, with its Joe Lee golf course that opened in 1999. Tell us your thoughts on Abacoa. The owners put their...
Unsupervised Use of Instructor-Owned Teaching Tech: Exclusive Survey Results
By David Gould, Content Editor Golfers of late have become quite interested in performance data concerning their swings and ball flight. Coaches invest money in the devices that produce this data and are able to boost their return on investment by...
Summary Report: Exclusive Survey on Paying Rent Versus Revenue-Splitting
By David Gould, Content Editor When an instructor leaves one facility to set up shop elsewhere, employment status is a key factor in how their new situation treats them. Whether the coach will come in as an employee or an independent contractor is even more...
Whitelaw Brings Tour-Tested Swing Expertise to Lakewood Ranch
By David Gould, Content Editor Proper timing, so crucial to a golf swing, also comes in handy when you embark on a new career. Clinton Whitelaw ended his successful run as a tour pro and set out to excel as an instructor at a moment in time when new tools...