News
Best Practices for Email Marketing: Remember the Basics
Email marketing makes the commercial world go ‘round. Two out of three U.S. consumers have made a purchase online as a result of an email marketing message. According to ExactTarget research, 91 percent of consumers reported checking their email at least once a day—a...
Coaching Certification Survey 2024 Results: Top 10 Programs in Five Categories
Continuing education makes for better coaching and the specialization of golf instruction’s continuing-ed menu continues at a swift pace. Proponent Group is the industry’s only source for an objective, quantified evaluation of these certification programs. This year...
Keywords to Optimize Search Results for Your Website—A Comprehensive List
By David Gould, Staff Editor Including the most effective keywords into your coaching website is a vital marketing fundamental. We’ve done extensive research to compile and share those key phrases with our coaches. Naturally, you’ll see language below that...
A Coach’s Best Practices for Attracting Strong Job Candidates
By Davd Gould, Staff Editor Having an open position for an instructor was a scenario that, for years, could flood you with resumes, needing to dig out. Then came the pandemic year of 2020, and that equation flipped. Recruitment of golf instructors is now...
How to Expand and Diversify Your Video Marketing Content
By David Gould, Staff Editor According to experts in digital marketing for small businesses, diversifying your video content is an important way to set yourself apart and attract more customer interest. For golf instructors, that means going beyond tip-style how-to...
Survey of Coach Revenues at Mid-Year Shows Gains
A statistically representative sample of our Proponent membership—64 coaches— took part in early July in a 2024 Mid-Season Quick Survey. Top-line data points concerned revenue performance, with 61 percent saying their revenues through this June were up versus the same...
Multi-Coach Operations Survey Report: Business Structure, Revenue Amounts and Revenue Streams
By David Gould, Staff Editor Using the high-value data generated by our recent survey of multi-teacher businesses, we’re presenting highlights and nuggets that best explain what’s happening in this generally under-researched segment of the instruction...
Post Interview: Recruitment Experts Say Write a Note, Just Not a Thank-You Note
By David Gould, Staff Editor Pursuing a new job, or even testing the waters if you’re okay with your current job—is difficult enough on its own. An additional challenge is all the mystery surrounding your status as an applicant, including the...
A Coach’s Largest Business Expense: Revenue Sharing or Rent / Lease Payments
By Lorin Anderson, Founder The largest expense that most golf coaches have to absorb in their businesses are revenue sharing or rent/lease payments. A coaches’ employment situation will likely determine if they pay one or the other (71 percent...
For Coaches Who are Employees, Non-Cash Benefits Finally On the Rise
By Lorin Anderson, Founder As we reported in our 2024 Proponent Group Operations and Compensation Survey results, cash compensation over the past decade has increased for Proponent Group coaches at a slightly higher pace than inflation. Since 2013 our coaches...