News

By David Gould, Content Editor                Digital tech makes our lives and businesses more efficient and convenient. Compared to a generation ago, communicating, record-keeping, transactions and marketing all happen easily now. But the computers and mobile devices...

By David Gould, Content Editor Carl Spackler had it right: To outwit Bushwood Country Club’s pesky gopher, he had to think like a gopher. As an instructor with a website you count on to drive new business, you need to think like a Google “spider” or “crawler.” You may...

By David Gould, Content Editor Any golf coach whose activities are an extension of a public or private golf facility is well advised to communicate with that facility's decision-makers consistently and professionally. A great way to do that is by utilizing the Monthly...

By David Gould, Content Editor Until recently, a golf instructor would never have been asked this question: Do you have students whom you work with, live and scheduled, and do not see in-person? It was in our recent Proponent survey on remote virtual coaching and it...

By David Gould, Content Editor  The web-dominating power of Google and its search function has been around so long we forget what commercial life would be without it. One of its many spinoffs, Google My Business—or GMB, as it’s called—is a no-charge search function...

Here Are the Keys to a Great Photo Shoot for Your Teaching Business  1. Photos should be updated every 2-3 years including headshots, teaching shots, shots of your swing, facility shots and any other photos of your programs that you may need for promotion. 2. Wear a...

By David Gould, Staff Editor By definition a “professional” gets paid to perform a particular service. Proponent Group is all about professionals who teach golf, and we’ve sought to address countless aspects of that role—yet we’ve skipped over the getting-paid part....

EXCLUSIVE: Proponent Group 2021 Compensation and Operations Survey Results The top line results from the new 2021 Proponent Group Compensation and Operations Survey are now posted near the bottom of the homepage on the members’ website for downloading. Proponent Group...

By David Gould, Content Editor             Teaching the improvement-minded golfer, to Jim Flick, Bob Toski and Harvey Penick, meant standing face to face discussing flaws and fixes. The 21st century and its waves of technology seem to demand something different of the...

By David Gould, Content Editor                    It goes without saying that we live in a highly digital society, communicating online constantly. But it’s still been surprising to see how quickly Internet-based golf instruction has gone from a thought-provoking...