News
A Deeper Look at Coaches’ Instruction Revenue Sources and Averages
Our 2026 Operations and Compensation Survey breaks down overall revenues for the entire membership and by position type. Overall, member coaches averaged $210,139 in revenues last year. They also averaged $32,978 in key expenses that included revenue split back to the...
Numbers Are All Crunched from Our 2026 Operations and Compensation Survey
We’ve harvested the comp-and-ops information so generously provided to us by Proponent members and packaged the data for your review—our latest edition of the annual summary runs 31 pages. Most members who study the complete report will scan the answer set...
‘Prosperous Golf Coach’ Delivers Business How-To
Proponent Group’s New ‘Prosperous Golf Coach’ Is a 12-Part Video Series Delivering Business How-To for Golf Coaches FEBRUARY 4, 2026 HEATHROW, FL – Two years in the planning and six months in the making, Proponent Group’s most ambitious educational product ever,...
From the Proponent Member Who Runs It, an Inside Look at the PGA Coaching Center
By David Gould, Staff Editor The PGA of America moved westward at a point in time when the instruction segment of the golf profession was being boldly redefined. And so it just makes sense that the headquarters in Frisco, Texas includes a blow-your-socks-off...
A Coach’s Largest Business Expense: Revenue Sharing or Rent/Lease Payments
By Lorin Anderson, Founder The largest expense that most golf coaches absorb in their businesses are revenue sharing or rent/lease payments. A coaches’ employment situation will likely determine if they pay one or the other (72 percent of our coaches...
For Coaches Who Are Employees, Non-Cash Benefits Remain Near Last Year’s Record Highs
By Lorin Anderson, President As reported in our 2025 Proponent Group Operations and Compensation Survey results, cash compensation over the past decade has increased for Proponent coaches at a slower pace than inflation. Since 2014, our members have seen...
Indoor-Only Coaching—No Longer for Pioneers and Finally Yielding Hard Data
By David Gould, Staff Editor It became clear as the 2025 season began that the cohort of Proponent coaches who work indoors-only had finally reached the point where we could survey them and gather enough responses to produce representative and relevant data....
Current Tech Usage Results from Our Operations and Compensation Survey
By Lorin Anderson, President For many years we’ve been tracking our coaches’ technology usage for their businesses. The recently released 2025 Proponent Group Operations and Compensation Survey looked at six key technology areas: Launch monitors, cameras, video...
A Deeper Look at Coaches’ Instruction Revenue Sources and Averages
By Lorin Anderson, President As has been the case for many years in our annual Operations and Compensation Survey and again in the 2025 results, about half of all coaches’ revenues come from one-on-one private golf lessons. This year’s survey found that 46 percent of...
Comp Survey Topline: Proponent Coaches Averaged $183,085 in Revenue Last Year
By David Gould, Staff Editor Data is now tabulated from our in-depth annual Compensation and Operations Survey, and the numbers show a strong year for members’ coaching businesses in 2024. Overall gross teaching revenue averaged $183,085 last year, up...