News
2021 Compensation and Operations Survey Highlights
EXCLUSIVE: Proponent Group 2021 Compensation and Operations Survey Results The top line results from the new 2021 Proponent Group Compensation and Operations Survey are now posted near the bottom of the homepage on the members’ website for downloading. Proponent Group...
Vendor Platforms Compete Hard in the Remote Coaching Space
By David Gould, Content Editor Teaching the improvement-minded golfer, to Jim Flick, Bob Toski and Harvey Penick, meant standing face to face discussing flaws and fixes. The 21st century and its waves of technology seem to demand something different of the...
The Basics of Remote Coaching (and How Big it Might Get)
By David Gould, Content Editor It goes without saying that we live in a highly digital society, communicating online constantly. But it’s still been surprising to see how quickly Internet-based golf instruction has gone from a thought-provoking...
Content Ideas for Coaches’ Marketing Emails
By David Gould, Content Editor Golf instructors have an advantage over other small businesses that send out marketing emails to customers and prospects. When a golf coach’s email shows up in an inbox, it hits the recipient in a sweet spot of enjoyment...
How-To for Coaches as Paycheck Protection Money Comes Around Again
By David Gould, Content Editor This week, the Small Business Administration reopens its Paycheck Protection Program, offering loans to small businesses that in most cases won’t call for repayment. Whether or not you or your golf academy participated in...
‘Proponent Group Live’ Welcomes the PGA’s Mike O’Donnell
By David Gould, Content Editor The cooperative relationship between Proponent Group and the PGA of America was forged with major assistance from Mike O’Donnell. Mike is the PGA’s longtime Senior Director of Coaching and Player Development, originally from British...
Hiring a Staff Coach: Do It Right (and You Won’t Have to Do It Often)
By David Gould, Content Editor Here’s the scenario: Unexpectedly, a teaching slot opens on the staff of the facility or academy where you oversee instruction. And, bingo, the problem is solved with a single phone call. It’s a reach-out to a candidate who’s qualified,...
“PLP,” or “Practice, Learn, Play” Is Something to Keep an Eye On
By David Gould, Content Editor Change and innovation has been on the rise in golf course management, including an approach called “Practice, Learn, Play,” developed by Advance Golf Partners, which owns and operates a dozen or so golf clubs from Dallas to south Florida...
Take a “Green Friday” Approach to This Holiday Season
By David Gould, Content Editor Golfers in your email database will be understandably skittish about visiting stores this holiday season. And a glance at the sky-high numbers for equipment sales in 2020 suggests that many players have treated themselves to shiny new...
KPIs, Your Key Performance Indicators, Make Business Sense
By David Gould, Content Editor The consultant and author Peter Drucker said it best: “If you can’t measure it, you can’t improve it.” Any veteran teacher will have a general feel for when things are going well, but the Drucker approach emphasizes managing by the...