by Lorin Anderson | Sep 19, 2023 | News
When you build your personal brand as a golf coach the ingredients can include special gear and gadgets you’ve developed and customized. That’s absolutely the case with a two-wheeled, towable “teaching cart” emblazoned with the words “Chris Foley Golf Schools.” It’s a...
by David Gould | Sep 13, 2023 | News
By David Gould, Staff Editor A noted expert on golf marketing and media, Jackie Beck has successfully operated her own media-relations firm since 2002. She began her golf career as an assistant professional, serving four years on the staff at Florida’s...
by Lori Bombka | Aug 30, 2023 | News
By David Gould, Staff Editor When asked to describe the craft of coaching, golf instructors use phrases like “tools in the toolbox” or “arrows in the quiver.” Veteran coaches want as many ways as they can get to make good decisions and communicate effectively to...
by Lorin Anderson | Aug 16, 2023 | News, Uncategorized
By David Gould, Staff Editor It’s surely correct to say that the world of golf coaching and training is dominated now by professionals 40 and over, but it’s also common sense to say that the future of the field belongs to coaches who are now in their 30s and 20s. To...
by David Gould | Aug 16, 2023 | News
By David Gould, Staff Editor It’s a digital world and a Zoom-call society, but humans are social by nature and face-to-face contact still has magic to it. Golf, of all industries, is built on personal connection. That’s the perspective held by Janean Murphy, a...
by David Gould | Jul 24, 2023 | News
By David Gould, Staff Editor A quart of milk in a mini-mart doesn’t cost you much, and often there are long lines at checkout. Fast, “frictionless” payment in a setting like this is therefore much appreciated. That’s why TV ads for payment methods like Apple Pay show...
