by David Gould | Jun 2, 2021 | News
By David Gould, Content Editor Digital tech makes our lives and businesses more efficient and convenient. Compared to a generation ago, communicating, record-keeping, transactions and marketing all happen easily now. But the computers and mobile devices...
by David Gould | May 26, 2021 | News
By David Gould, Content Editor Carl Spackler had it right: To outwit Bushwood Country Club’s pesky gopher, he had to think like a gopher. As an instructor with a website you count on to drive new business, you need to think like a Google “spider” or “crawler.” You may...
by David Gould | May 5, 2021 | News
By David Gould, Content Editor Any golf coach whose activities are an extension of a public or private golf facility is well advised to communicate with that facility’s decision-makers consistently and professionally. A great way to do that is by utilizing the...
by David Gould | Apr 28, 2021 | News
By David Gould, Content Editor Until recently, a golf instructor would never have been asked this question: Do you have students whom you work with, live and scheduled, and do not see in-person? It was in our recent Proponent survey on remote virtual coaching and it...
by David Gould | Apr 21, 2021 | News
By David Gould, Content Editor The web-dominating power of Google and its search function has been around so long we forget what commercial life would be without it. One of its many spinoffs, Google My Business—or GMB, as it’s called—is a no-charge search function...
by David Gould | Apr 14, 2021 | News
Here Are the Keys to a Great Photo Shoot for Your Teaching Business 1. Photos should be updated every 2-3 years including headshots, teaching shots, shots of your swing, facility shots and any other photos of your programs that you may need for promotion. 2. Wear a...
