News

Financial planning doesn’t often take place on a beach. But the next time you find yourself there, try this experiment, courtesy of management and motivational guru Stephen R. Covey: You’ll need a Mason jar and an assortment of big rocks, smaller gravel, sand, and...

Among marketing options available to our coaches, social media ranks No. 1. Last year a full 88 percent of our members were using at least one social platform. Email marketing was second at 87 percent. None of the other marketing channels managed to top 50 percent...

We heard last week from a Proponent member employed as Director of Instruction at a top-tier private club. This member, who is highly compensated, wished to compare her pay package with that of coaches in similar roles at equally high-end clubs. We hadn’t done a deep...

The group of Proponent members who took our recent personal-finance survey was split nearly 50-50 split between coaches who work as employees (45percent) and those who are either independent contractors (42 percent) or academy owners (13 percent). These were veteran...

The two largest expenses golf coaches must absorb in their businesses are revenue sharing and rent/lease payments. A coaches’ employment situation will likely determine if they pay one versus the other. Usually revenue sharing applies when the coach is an...

By David Gould, Content Editor Below are three takeaways from our new website asset, the Golf Instructor’s Guide to Time Management, Efficient Operations, and Work-life Balance. You can find the full document elsewhere on the website, under the Life and Career tile on...

This week we look back at what has changed over the past decade for the game’s top-tier coaches, also known as Proponent Group members. The data points below contrast what emerged from our new 2022 Operations and Compensation Survey with results from our survey in...

By Jamar Carr, Alain Landais and John Guthery Over the past few years, there has been increased demand and concern around a particular new asset class: Cryptocurrency. By definition, a cryptocurrency is any form of currency that only exists digitally, that usually has...

For many years we’ve been tracking our coaches’ technology usage for their businesses.  In the recently released 2022 Proponent Group Operations and Compensation Survey we look at five key technology areas: Launch monitors, cameras for filming students, video analysis...