by David Gould | Jan 14, 2025 | News
Email marketing makes the commercial world go ‘round. Two out of three U.S. consumers have made a purchase online as a result of an email marketing message. According to ExactTarget research, 91 percent of consumers reported checking their email at least once a day—a...
by David Gould | Dec 17, 2024 | News
Continuing education makes for better coaching and the specialization of golf instruction’s continuing-ed menu continues at a swift pace. Proponent Group is the industry’s only source for an objective, quantified evaluation of these certification programs. This year...
by David Gould | Sep 24, 2024 | News
By David Gould, Staff Editor Including the most effective keywords into your coaching website is a vital marketing fundamental. We’ve done extensive research to compile and share those key phrases with our coaches. Naturally, you’ll see language below that...
by David Gould | Aug 21, 2024 | News
By Davd Gould, Staff Editor Having an open position for an instructor was a scenario that, for years, could flood you with resumes, needing to dig out. Then came the pandemic year of 2020, and that equation flipped. Recruitment of golf instructors is now...
by David Gould | Jul 23, 2024 | News
By David Gould, Staff Editor According to experts in digital marketing for small businesses, diversifying your video content is an important way to set yourself apart and attract more customer interest. For golf instructors, that means going beyond tip-style how-to...
