Business Management

PG Live - Jon Tattersall Episode 017

Golf Magazine Top 100 Teacher Jon Tattersall has a strong entreprenuerial spirit and has not been afraid to build his coaching business in a variety of ways that others have not. He has had significant success providing golf experiences and coaching to the corporate world and he was one of the first to build a coaching and fitness business in a major urban office tower 15 years ago. In this episode of PG Live Jon goes into detail on how he built his unconventional coaching career by taking a road less traveled for out industry. If you are an independent contractor or have dreams of building your own coaching operation, this is a must watch.

PG Live - Mark Blackburn Episode 009

2020 PGA of America National Teacher of the Year Mark Blackburn joins us on this episode of Proponent Group Live. He discusses how he developed his teaching process and his business process for his very successful academy in Birmingham, AL and he shares ideas for how you can develop your teaching and business processes. We cover a lot of topics in this wide ranging interview including how he works with his Tour players, why we need more fun in the game, what he looks for when hiring coaches, how he uses distance learning, where technology is heading next for golf instruction and much more. It's a great discussion from one of the top coaches in the game today that you will want to hear. Recorded March 30, 2021.

PG Live - Eric Eshleman Episode OO7

Eric Eshleman, Director of Golf at the CC of Birmingham and 2019 PGA of America Professional of the Year joins us on Proponent Group Live to talk about the Keys to Success for Private Club Instruction. Eric teaches 30 hours a week while running the golf operation at one of the top clubs in the country. Our conversation is a masterclass in team building and programming for private club teachers.

Corey Lundberg and Matt Wilson - Finding Your Niche and Growing Your Business, Part I

Corey Lundberg, Director of Instruction at The Club at Carlton Woods in The Woodlands, TX, and Matt Wilson, Director of Instruction at La Rinconada C.C. in Los Gatos, CA, are the pair who make up the very popular Curious Coaches blog. These Proponent Group members are two of the best young teachers in the game today and they share some of the secrets they have used to develop their skills and grow their career opportunities. This is a great presentation for any Proponent Associate Member to learn from.

Corey Lundberg and Matt Wilson - Finding Your Niche and Growing Your Business, Part II

Corey Lundberg, Director of Instruction at The Club at Carlton Woods in The Woodlands, TX, and Matt Wilson, Director of Instruction at La Rinconada C.C. in Los Gatos, CA, are the pair who make up the very popular Curious Coaches blog. These Proponent Group members are two of the best young teachers in the game today and they share some of the secrets they have used to develop their skills and grow their career opportunities. This is a great presentation for any Proponent Associate Member to learn from.

Will Robins - The 5 Hurdles to Overcome When Transitioning from Hourly Coaching to the Results-Based Coaching Model

Based in Folsom, CA since 2005, Will Robins company, Robins Golf Logistix, mentors instructors in implementing coaching programs. It continues to grow and has been one of the industry drivers that Proponent Group has been following for the past 10 years that is moving the industry towards a coaching model and away from a lesson model. This presentation was filmed during the 2017 PGA Show.

Lorin Anderson - Instructor Marketing and Branding

Proponent Group Founder, Lorin Anderson, takes a look at a variety of ways coaches can create a stronger brand and effective marketing for their instruction programs.

Justin Poynter - The Business of Coaching and Managing People (Part I)

Justin Poynter is the Director of Instruction and General Manager at the Jim McLean Golf Center in Fort Worth, TX. He shares his insights on The Business of Coaching and Managing People in this presentation from the 2016 PGA Show.

Justin Poynter - The Business of Coaching and Managing People (Part II)

Jackie Beck - Secret Shopper: Customer Service Mistakes by Teachers and How to Fix Them, Part I

Jackie Beck runs Jackie Beck Communications in Connecticut and was the Director of Communications for Spalding Golf and Top-Flite for many years before opening her own Marketing and Public Relations firm. She assists Golf Channel Academy by secret shopping all of their locations to check the quality of their customer service. Her vast experience in the golf business, where she started her career as a golf instructor in Florida, makes her a very valuable voice in helping Proponent Group members run their businesses more effectively. This was one of the highest rated presentations from the 2015 Summit in Dallas.

Jackie Beck - Secret Shopper: Customer Service Mistakes by Teachers and How to Fix Them, Part II

Jackie Beck runs Jackie Beck Communications in Connecticut and was the Director of Communications for Spalding Golf and Top-Flite for many years before opening her own Marketing and Public Relations firm. She assists Golf Channel Academy by secret shopping all of their locations to check the quality of their customer service. Her vast experience in the golf business, where she started her career as a golf instructor in Florida, makes her a very valuable voice in helping Proponent Group members run their businesses more effectively. This was one of the highest rated presentations from the 2015 Summit in Dallas.

Jeff Penson - Turbo Charge Your Business Through Improved Customer Relationship Management, Part I

Jeff Penson, Marketing Operations Manager for Golf Channel Academy, oversees one of the biggest marketing operations in golf instruction and during this session he shares a variety of insights into how to use your customer database more effectively to grow your revenues.

Jeff Penson - Turbo Charge Your Business Through Improved Customer Relationship Management, Part II

Jeff Penson, Marketing Operations Manager for Golf Channel Academy, oversees one of the biggest marketing operations in golf instruction and during this session he shares a variety of insights into how to use your customer database more effectively to grow your revenues.

Chris Rowe - Keys to Teaching Success at a Private Club

Three-time Harvey Penick Teacher of the Year in the Southern Texas PGA Section and the Head Professional at the prestigious Whispering Pines Golf Club shares his strategies for success when teaching at private clubs. He also spent more than a decade teaching at Colonial CC in Fort Worth, Texas and has given thousands of lessons to his members. Chris' learning experiences will certainly help guide you to success at private facilities.