Panel Discussion: Using AI to Grow Your Coaching Business
A.I. is the hottest technological innovation in recent memory and it will have profound effects on how people do their jobs and in the golf industry on how people coach the game and run their coaching businesses. We assembled a panel of our members who are early adapters to this burgeoning technology to explain how AI has already changed the way they operate. The panel shared many insights that every coach needs to know about what's coming next. The panel included Eric Allen of Golf Performance Center in Ridgefield, CT; Iain Highfield, Kohr Golf Academy in Natick, MA and Brad Pluth, Brad Pluth's Golf Achievement in Chaska, MN.
Optimize Your Pricing: How and When to Raise Your Rates - Lorin Anderson and Andy Hilts
Proponent Group's Lorin Anderson and sales process expert Andy Hilts of Hilts Golf, share the stage to walk Proponent Group members through the process of making calculated, smart pricing decisions for their business. Optimize Your Pricing: How and When to Increase Your Rates? is a core competency presentation that every member coach should watch at least once. This presentation is a companion to the Pricing Optimization Guide, which can be found on our website.
Ralph Landrum - How to Grow Your Business Through Player Development
Lunch & Learn - The Engagement Flywheel: Avoiding Seasonal Revenue Slumps with Kyle Morris
Proponent member coach Kyle Morris has built one of the most successful businesses in the golf coaching world at The Golf Room, an 18,000 square foot facility in Columbus, Ohio. In this Lunch & Learn he shares the marketing and business programming keys that keep his facility busy 365 days a year. He explains how understanding the Life Time Value of a student is critical to understanding how to spend wisely when you market to the golfers in your market.
Corey Lundberg and Matt Wilson - Finding Your Niche and Growing Your Business
David Ogrin - Lessons We Can Learn from Topgolf's Success
Lunch and Learn - The Busy Coach's Guide to Succeeding Online
Join our unique and well-traveled guest, Kerrod Gray as we explore "The Busy Coach’s Guide to Building a Profitable Online Business." The award-winning Australian coach has logged over 30 million YouTube views and is set to share his expertise in how he built one of the most successful online coaching businesses in the game today. Here he shares a variety of keys that he used successfully to grow his worldwide online business.
The Digital Coaching Blueprint - Kerrod Gray
With more than 33 million YouTube views and more than 300,000 online followers, Australian Kerrod Gray, founder of Coach Creator, is on a mission to revolutionize the way golf is taught by making quality, evidence-based coaching accessible anywhere a golfer or coach may be located. Here he explains what it takes to build a successful remote-focused coaching program with his “Digital Coaching Blueprint: Your Step-by-Step System to Grow Your Online Audience, Income and Impact.”
PG Live - Devan Bonebrake Episode 023
Devan Bonebrake is included among the top Young Teachers in America list published by Golf Digest and he has been a Proponent Group member for nearly a decade. In this episode of Proponent Group Live we talk to Devan about building a modern coaching brand. Devan teaches at a private club, owns an academy at a driving range and recently added an indoor teaching facility all in Southern California. He's also the host of The Golf Fix on Golf Channel and GolfPass. In this episode he talks about how he has built his business and the critical keys to his success.
PG Live - Mark Blackburn Episode 009
2020 PGA of America National Teacher of the Year Mark Blackburn joins us on this episode of Proponent Group Live. He discusses how he developed his teaching process and his business process for his very successful academy in Birmingham, AL and he shares ideas for how you can develop your teaching and business processes. We cover a lot of topics in this wide ranging interview including how he works with his Tour players, why we need more fun in the game, what he looks for when hiring coaches, how he uses distance learning, where technology is heading next for golf instruction and much more. It's a great discussion from one of the top coaches in the game today that you will want to hear. Recorded March 30, 2021.
Justin Poynter - The Business of Coaching and Managing People
Filling the Gap: Why Getting More Golfers Breaking 100 Should be Your Highest Priority
On the heels of Proponent Group's Business Value of Golf Instruction presentation, the founders of Operation 36, Ryan Dailey and Matt Reagan, set out to research a critical inflection point where golfers enthusiasm goes sky high. That point is when golfers begin breaking 100 regularly. They found that most beginner instruction programs are not designed to keep new golfers in the game long enough to reach this critical skill level. In this 30 minute presentation from Summit '23 see what they found and how you can do a better job of filling this critical instruction gap.
Entreprenurial Panel
Many Proponent Group coaches are taking on business ownership beyond simply teaching the game at a green grass facility. Our coaches now own driving ranges, indoor simulator league establishments, indoor training centers and more. During Summit '23 David Ogrin and Karen Nicoletti shared the ups and downs of running businesses beyond teaching the game. This is a great primer for any coach thinking about adding new components to their coaching.
How to Retain Great Employees - Dean Kandle
Golf Business Network's Dean Kandle delivers a crisp and convincing explanation of why the golf industry struggles to effectively manage and keep its best employees. Anyone who manages additional instructors should watch this outstanding step-by-step guide to retaining your staff. Recorded at the 2022 PGA Show in Orlando.
Jim Hackenberg - Training Aids: From Idea to Market
Jim Hackenberg, creator of The Orange Whip and The Orange Peel training aids, explains to Proponent Group members the process he went through to bring his ideas to market and the keys you can follow to do the same for your potential products.
How To... Deliver Great Customer Service
How To... Deliver Great Customer Service takes a look at where quality service can grow your business and where lousy service can harm your business. Mike Kelly, Managing Partner at 59club provides the insights from his decades managing at top golf facilities including The Boulders and Reynolds Lake Oconee. His current position oversees customer service training and review at more than 200 golf facilities across the United States. Many coaches underplay the value of providing great customer service. Don't make this mistake as Mike explains how to up your game when it comes to taking care of your students.
How To... Use Payment Processing to Improve your Business
Niles Crum is President of CardConnect Tyler and has been helping Proponent Group coaches with their credit card processing needs for more than a decade. His company provides a variety of payment processing solutions at highly competitive rates that have saved some of our members thousands of dollars in processing fees while providing very reliable service. In this 25 minute interview he explains everything a coach needs to understand about accepting credit card payments and he explains how accepting credit cards can help to grow your business.
Top Trends in Golf Instruction in 2022 - Lorin Anderson
Proponent Group's Founder and President, Lorin Anderson, gets to see the golf coaching world both down in the weeds and from the 30,000 foot view every day as he consults our coach members and works with various industry leaders. Here he shares the trends that he believes are already affecting or will soon affect golf coaches. These are his Top Trends in Golf Instruction in 2022. Recorded at the 2022 PGA Show in Orlando.
How To... Properly Insure Your Teaching Business
In a very straight-forward 10 minute interview, insurance expert and PGA Professional Byron Shultz explains all the key issues you need to understand when insuring your instruction business.
How to... Travel with Students for Fun and Profit
Brian Jacobs has taken his students on dozens of trips and on How To... Travel with Students for Fun and Profit he shares his secrets to success when taking on the responsibility for making sure the trip turns out great for everyone involved while being profitable for the professional.
PG Live - Jon Tattersall Episode 017
Golf Magazine Top 100 Teacher Jon Tattersall has a strong entreprenuerial spirit and has not been afraid to build his coaching business in a variety of ways that others have not. He has had significant success providing golf experiences and coaching to the corporate world and he was one of the first to build a coaching and fitness business in a major urban office tower 15 years ago. In this episode of PG Live Jon goes into detail on how he built his unconventional coaching career by taking a road less traveled for out industry. If you are an independent contractor or have dreams of building your own coaching operation, this is a must watch.
PG Live - Eric Eshleman Episode OO7
Eric Eshleman, Director of Golf at the CC of Birmingham and 2019 PGA of America Professional of the Year joins us on Proponent Group Live to talk about the Keys to Success for Private Club Instruction. Eric teaches 30 hours a week while running the golf operation at one of the top clubs in the country. Our conversation is a masterclass in team building and programming for private club teachers.
Jackie Beck - Secret Shopper- Customer Service Mistakes by Teachers and How to Fix Them
Will Robins - The 5 Hurdles to Overcome When Transitioning from Hourly Coaching to the Results-Based Coaching Model
Based in Folsom, CA since 2005, Will Robins company, Robins Golf Logistix, mentors instructors in implementing coaching programs. It continues to grow and has been one of the industry drivers that Proponent Group has been following for the past 10 years that is moving the industry towards a coaching model and away from a lesson model. This presentation was filmed during the 2017 PGA Show.
Lorin Anderson - Instructor Marketing and Branding
Proponent Group Founder, Lorin Anderson, takes a look at a variety of ways coaches can create a stronger brand and effective marketing for their instruction programs.
Panel Discussion How to Engage More Golfers in Instruction
Chris Rowe - Keys to Teaching Success at a Private Club
Three-time Harvey Penick Teacher of the Year in the Southern Texas PGA Section and the Head Professional at the prestigious Whispering Pines Golf Club shares his strategies for success when teaching at private clubs. He also spent more than a decade teaching at Colonial CC in Fort Worth, Texas and has given thousands of lessons to his members. Chris' learning experiences will certainly help guide you to success at private facilities.
