Business Management

Jim Hackenberg - Training Aids: From Idea to Market

Jim Hackenberg, creator of The Orange Whip and The Orange Peel training aids, explains to Proponent Group members the process he went through to bring his ideas to market and the keys you can follow to do the same for your potential products.

How To... Deliver Great Customer Service

How To... Deliver Great Customer Service takes a look at where quality service can grow your business and where lousy service can harm your business. Mike Kelly, Managing Partner at 59club provides the insights from his decades managing at top golf facilities including The Boulders and Reynolds Lake Oconee. His current position oversees customer service training and review at more than 200 golf facilities across the United States. Many coaches underplay the value of providing great customer service. Don't make this mistake as Mike explains how to up your game when it comes to taking care of your students.

How To... Use Payment Processing to Improve your Business

Niles Crum is President of CardConnect Tyler and has been helping Proponent Group coaches with their credit card processing needs for more than a decade. His company provides a variety of payment processing solutions at highly competitive rates that have saved some of our members thousands of dollars in processing fees while providing very reliable service. In this 25 minute interview he explains everything a coach needs to understand about accepting credit card payments and he explains how accepting credit cards can help to grow your business.

Top Trends in Golf Instruction in 2022 - Lorin Anderson

Proponent Group's Founder and President, Lorin Anderson, gets to see the golf coaching world both down in the weeds and from the 30,000 foot view every day as he consults our coach members and works with various industry leaders. Here he shares the trends that he believes are already affecting or will soon affect golf coaches. These are his Top Trends in Golf Instruction in 2022. Recorded at the 2022 PGA Show in Orlando.

How To... Properly Insure Your Teaching Business

In a very straight-forward 10 minute interview, insurance expert and PGA Professional Byron Shultz explains all the key issues you need to understand when insuring your instruction business.

PG Live - Devan Bonebrake Episode 023

Devan Bonebrake is included among the top Young Teachers in America list published by Golf Digest and he has been a Proponent Group member for nearly a decade. In this episode of Proponent Group Live we talk to Devan about building a modern coaching brand. Devan teaches at a private club, owns an academy at a driving range and recently added an indoor teaching facility all in Southern California. He's also the host of The Golf Fix on Golf Channel and GolfPass. In this episode he talks about how he has built his business and the critical keys to his success.

How to... Travel with Students for Fun and Profit

Brian Jacobs has taken his students on dozens of trips and on How To... Travel with Students for Fun and Profit he shares his secrets to success when taking on the responsibility for making sure the trip turns out great for everyone involved while being profitable for the professional.

PG Live - Jon Tattersall Episode 017

Golf Magazine Top 100 Teacher Jon Tattersall has a strong entreprenuerial spirit and has not been afraid to build his coaching business in a variety of ways that others have not. He has had significant success providing golf experiences and coaching to the corporate world and he was one of the first to build a coaching and fitness business in a major urban office tower 15 years ago. In this episode of PG Live Jon goes into detail on how he built his unconventional coaching career by taking a road less traveled for out industry. If you are an independent contractor or have dreams of building your own coaching operation, this is a must watch.

PG Live - Mark Blackburn Episode 009

2020 PGA of America National Teacher of the Year Mark Blackburn joins us on this episode of Proponent Group Live. He discusses how he developed his teaching process and his business process for his very successful academy in Birmingham, AL and he shares ideas for how you can develop your teaching and business processes. We cover a lot of topics in this wide ranging interview including how he works with his Tour players, why we need more fun in the game, what he looks for when hiring coaches, how he uses distance learning, where technology is heading next for golf instruction and much more. It's a great discussion from one of the top coaches in the game today that you will want to hear. Recorded March 30, 2021.

PG Live - Eric Eshleman Episode OO7

Eric Eshleman, Director of Golf at the CC of Birmingham and 2019 PGA of America Professional of the Year joins us on Proponent Group Live to talk about the Keys to Success for Private Club Instruction. Eric teaches 30 hours a week while running the golf operation at one of the top clubs in the country. Our conversation is a masterclass in team building and programming for private club teachers.

Corey Lundberg and Matt Wilson - Finding Your Niche and Growing Your Business, Part I

Corey Lundberg, Director of Instruction at The Club at Carlton Woods in The Woodlands, TX, and Matt Wilson, Director of Instruction at La Rinconada C.C. in Los Gatos, CA, are the pair who make up the very popular Curious Coaches blog. These Proponent Group members are two of the best young teachers in the game today and they share some of the secrets they have used to develop their skills and grow their career opportunities. This is a great presentation for any Proponent Associate Member to learn from.

Corey Lundberg and Matt Wilson - Finding Your Niche and Growing Your Business, Part II

Corey Lundberg, Director of Instruction at The Club at Carlton Woods in The Woodlands, TX, and Matt Wilson, Director of Instruction at La Rinconada C.C. in Los Gatos, CA, are the pair who make up the very popular Curious Coaches blog. These Proponent Group members are two of the best young teachers in the game today and they share some of the secrets they have used to develop their skills and grow their career opportunities. This is a great presentation for any Proponent Associate Member to learn from.

Will Robins - The 5 Hurdles to Overcome When Transitioning from Hourly Coaching to the Results-Based Coaching Model

Based in Folsom, CA since 2005, Will Robins company, Robins Golf Logistix, mentors instructors in implementing coaching programs. It continues to grow and has been one of the industry drivers that Proponent Group has been following for the past 10 years that is moving the industry towards a coaching model and away from a lesson model. This presentation was filmed during the 2017 PGA Show.

Lorin Anderson - Instructor Marketing and Branding

Proponent Group Founder, Lorin Anderson, takes a look at a variety of ways coaches can create a stronger brand and effective marketing for their instruction programs.

Justin Poynter - The Business of Coaching and Managing People (Part I)

Justin Poynter is the Director of Instruction and General Manager at the Jim McLean Golf Center in Fort Worth, TX. He shares his insights on The Business of Coaching and Managing People in this presentation from the 2016 PGA Show.

Justin Poynter - The Business of Coaching and Managing People (Part II)

Jackie Beck - Secret Shopper: Customer Service Mistakes by Teachers and How to Fix Them, Part I

Jackie Beck runs Jackie Beck Communications in Connecticut and was the Director of Communications for Spalding Golf and Top-Flite for many years before opening her own Marketing and Public Relations firm. She assists Golf Channel Academy by secret shopping all of their locations to check the quality of their customer service. Her vast experience in the golf business, where she started her career as a golf instructor in Florida, makes her a very valuable voice in helping Proponent Group members run their businesses more effectively. This was one of the highest rated presentations from the 2015 Summit in Dallas.

Jackie Beck - Secret Shopper: Customer Service Mistakes by Teachers and How to Fix Them, Part II

Jackie Beck runs Jackie Beck Communications in Connecticut and was the Director of Communications for Spalding Golf and Top-Flite for many years before opening her own Marketing and Public Relations firm. She assists Golf Channel Academy by secret shopping all of their locations to check the quality of their customer service. Her vast experience in the golf business, where she started her career as a golf instructor in Florida, makes her a very valuable voice in helping Proponent Group members run their businesses more effectively. This was one of the highest rated presentations from the 2015 Summit in Dallas.

Jeff Penson - Turbo Charge Your Business Through Improved Customer Relationship Management, Part I

Jeff Penson, Marketing Operations Manager for Golf Channel Academy, oversees one of the biggest marketing operations in golf instruction and during this session he shares a variety of insights into how to use your customer database more effectively to grow your revenues.

Jeff Penson - Turbo Charge Your Business Through Improved Customer Relationship Management, Part II

Jeff Penson, Marketing Operations Manager for Golf Channel Academy, oversees one of the biggest marketing operations in golf instruction and during this session he shares a variety of insights into how to use your customer database more effectively to grow your revenues.

Chris Rowe - Keys to Teaching Success at a Private Club

Three-time Harvey Penick Teacher of the Year in the Southern Texas PGA Section and the Head Professional at the prestigious Whispering Pines Golf Club shares his strategies for success when teaching at private clubs. He also spent more than a decade teaching at Colonial CC in Fort Worth, Texas and has given thousands of lessons to his members. Chris' learning experiences will certainly help guide you to success at private facilities.