Lunch and Learn - Driving More Business with Your Website
Lorin Anderson is joined by Gerald Stanley, President of website hosting company Imavex for “Driving More Business with Your Website” in this edition of Lunch & Learn. Your website is still the crucial hub of your marketing communications and it is important to make sure it is functioning effectively on your behalf. Gerald takes you through a checklist of key design and operational issues that will have your website delivering for your coaching business.
Lunch and Learn - Creating Raving Fans to Drive Referrals
Creating Raving Fans to Drive Referrals with Special Guest Mike Aldrich leans on former PGA of America Player Engagement Consultant, Director of Instruction and Head Professional Mike Aldrich to lay out a straight-forward plan for using current and former students to grow your pipeline of new student referrals. Referrals can account for around two-thirds of new students for many small businesses. Check out his 4x4 system for maximizing this opportunity to grow your business.
Lunch and Learn - Small Business Marketing with Cordie Walker
Small Business Marketing for Instructors with special guest Cordie Walker is our topic for this edition of Lunch & Learn. Marketing agency owner Cordie Walker shares his insights into ways to get the most out of your key marketing opportunities using social media, email marketing and your website.
How To...Use Instagram in Your Coaching Business
Award-winning instructor Erika Larkin has built a solid marketing enterprise for her teaching business on Instagram and she knows all the tricks of the trade for growing and engaging her golfer-filled audience. Here is a 20-minute Q&A with Erika where she explains how she uses the platform and how you can better take advantage of Instagram for your coaching business.
Social Media for Golf Coaches
Preston McClellan is the Managing Director of Golf Space Collective which specializes in digital media for golf industry accounts including golf coaches and academies. McClellan is one of the architects of the PGA Tour's social media strategy and his group is known as a leader in social media execution. Here he takes a look at the current situation in social media for coaches who are looking to increase their exposure using various social platforms. This hour long presentation does a deep dive into a wide variety of issues related to using social media for your coaching business. This was Preston's first presentation to our coaches but based on the very positive response from our members, it won't be the last.
How To ... Get More From Your Website with Lorin Anderson
Proponent Group Founder Lorin Anderson, who has helped design dozens of coach websites over the years, shares his keys to making your site more effective. He discusses key content that should be part of every coaches site along with some of the typical mistakes that will drag your site down. Check out this short "How To..." filled with information you need to know before building or upgrading your website.
How To ... Make It Onto the Top Teacher Lists
Proponent Group Founder, Lorin Anderson, created the original Top 100 Teachers list at GOLF Magazine back in 1996. Today these top teacher lists include Best in State, Best Young, Top Women Teachers, Best UK Teachers, Best Junior Coaches and many more. The lists created by the major golf magazines are the most respected and have the largest audience. They matter because they are a 3rd party endorsement and bring enhanced credibility to the coach. In this How To... Lorin shares some of the tips to increase your likelihood of making it onto the primary magazine lists.
How To... Make Sure You are Found Online - Nash Hadi
How To Make Sure You are Found Online focuses on the little tricks to making sure your teaching business is easily findable. Our guest, Nash Hadi of web design/host service Imavex, knows how you can make yourself more visible to search engines and golfers who may be looking for your services.
How To ... Create Great Photography for your Business
Dave Allen has spent more than 20 years making golf coaches look great in photography for the world's top golf publications. Here he explains the keys to creating professional quality images of you and your teaching business. If you want to make a great first impression, quality photography plays a big role.
Ian James - Marketing: Golfers Don't Want to Buy Lessons (Part I)
Ian James, CEO of Retail Tribe, provides a look at the psychology behind effectively connecting with golfers and selling instruction. This will be the first of many educational presentations from Retail Tribe as the partner with Proponent to help our members better understand how to market and sell instruction.
NOTE: There is an audio drop out for the first 4 minutes of this presentation. Our appologies.
Ian James - Marketing: Golfers Don't Want to Buy Lessons (Part II)
Ian James - Marketing Workshop (Part I)
Ian James, CEO of Retail Tribe presents a marketing workshop for Proponent Group members during the 2014 PGA Show. The workshop explains how instructors can leverage their status as the experts to create strong marketing stories that grow their business.
Ian James - Marketing Workshop (Part II)
Ian James, CEO of Retail Tribe presents a marketing workshop for Proponent Group members during the 2014 PGA Show. The workshop explains how instructors can leverage their status as the experts to create strong marketing stories that grow their business.
Ian James - Marketing Workshop (Part III)
Ian James, CEO of Retail Tribe presents a marketing workshop for Proponent Group members during the 2014 PGA Show. The workshop explains how instructors can leverage their status as the experts to create strong marketing stories that grow their business.
Ian James - Marketing Workshop (Part IV)
Ian James, CEO of Retail Tribe presents a marketing workshop for Proponent Group members during the 2014 PGA Show. The workshop explains how instructors can leverage their status as the experts to create strong marketing stories that grow their business.
Marketing Workshop: Creating Emails and Collateral that Really Sell Your Services, Part I
Our Panel of Ian James from Retail Tribe, Pepper White, Senior Director of Promotion for Golf Channel and David Piccolo, Vice President of Graphic Design for Golf Channel, discuss key issues that can make or break the effectiveness of your collateral and email marketing.
Marketing Workshop: Creating Emails and Collateral that Really Sell Your Services, Part II
Our Panel of Ian James from Retail Tribe, Pepper White, Senior Director of Promotion for Golf Channel and David Piccolo, Vice President of Graphic Design for Golf Channel, discuss key issues that can make or break the effectiveness of your collateral and email marketing.
Marketing Workshop: Creating Emails and Collateral that Really Sell Your Services, Part III
Our Panel of Ian James from Retail Tribe, Pepper White, Senior Director of Promotion for Golf Channel and David Piccolo, Vice President of Graphic Design for Golf Channel, discuss key issues that can make or break the effectiveness of your collateral and email marketing.
Marketing Workshop: Creating Emails and Collateral that Really Sell Your Services, Part IV
Our Panel of Ian James from Retail Tribe, Pepper White, Senior Director of Promotion for Golf Channel and David Piccolo, Vice President of Graphic Design for Golf Channel, discuss key issues that can make or break the effectiveness of your collateral and email marketing.
Karen Moraghan - Inexpensive Public Relations and Brand Building
Karen Moraghan of Hunter Public Relations is one of the top PR specialists in the golf industry with more than 20 years helping a variety of premier golf brands grow. She offers up a variety of ideas for instructors to get their brand in front of more people.
Panel Discussion: How to Engage More Golfers in Instruction, Part I
Patrick Leahy of Longwood, FL is a former head professional with 30 years of teaching experience, and Ed Oldham, also with nearly 30 years as a head professional at The Ranch in Westminster, CO and perennially ranked as a top teacher in the state, form our panel to discuss the success they have had bringing more golfers to the lesson tee at the facilities they have worked at.
Panel Discussion: How to Engage More Golfers in Instruction, Part II
Patrick Leahy of Longwood, FL is a former head professional with 30 years of teaching experience, and Ed Oldham, also with nearly 30 years as a head professional at The Ranch in Westminster, CO and perennially ranked as a top teacher in the state, form our panel to discuss the success they have had bringing more golfers to the lesson tee at the facilities they have worked at.
