Branding and Marketing

How To ... Make It Onto the Top Teacher Lists

Proponent Group Founder, Lorin Anderson, created the original Top 100 Teachers list at GOLF Magazine back in 1996. Today these top teacher lists include Best in State, Best Young, Top Women Teachers, Best UK Teachers, Best Junior Coaches and many more. The lists created by the major golf magazines are the most respected and have the largest audience. They matter because they are a 3rd party endorsement and bring enhanced credibility to the coach. In this How To... Lorin shares some of the tips to increase your likelihood of making it onto the primary magazine lists.

How To... Make Sure You are Found Online - Nash Hadi

How To Make Sure You are Found Online focuses on the little tricks to making sure your teaching business is easily findable. Our guest, Nash Hadi of web design/host service Imavex, knows how you can make yourself more visible to search engines and golfers who may be looking for your services.

How To ... Create Great Photography for your Business

Dave Allen has spent more than 20 years making golf coaches look great in photography for the world's top golf publications. Here he explains the keys to creating professional quality images of you and your teaching business. If you want to make a great first impression, quality photography plays a big role.

Andy Hilts - Jeff Penson - Sebastian Quinn - 1

What are "The Three Pillars of Growing Your Teaching Business" To get the answer, screen the video of a three-man presentation that got a lot of attention at the 2018 Proponent Group Summit. Director Andy Hilts and Golf Channel Academy senior marketing experts Jeff Penson and Sebastian Quinn tag-teamed it to tell their audience all about Sales, Marketing and Branding.

Andy Hilts - Jeff Penson - Sebastian Quinn - 2

What are "The Three Pillars of Growing Your Teaching Business" To get the answer, screen the video of a three-man presentation that got a lot of attention at the 2018 Proponent Group Summit. Director Andy Hilts and Golf Channel Academy senior marketing experts Jeff Penson and Sebastian Quinn tag-teamed it to tell their audience all about Sales, Marketing and Branding.

Andy Hilts - Jeff Penson - Sebastian Quinn - 3

What are "The Three Pillars of Growing Your Teaching Business" To get the answer, screen the video of a three-man presentation that got a lot of attention at the 2018 Proponent Group Summit. Director Andy Hilts and Golf Channel Academy senior marketing experts Jeff Penson and Sebastian Quinn tag-teamed it to tell their audience all about Sales, Marketing and Branding.

Andy Hilts - Jeff Penson - Sebastian Quinn - 4

What are "The Three Pillars of Growing Your Teaching Business" To get the answer, screen the video of a three-man presentation that got a lot of attention at the 2018 Proponent Group Summit. Director Andy Hilts and Golf Channel Academy senior marketing experts Jeff Penson and Sebastian Quinn tag-teamed it to tell their audience all about Sales, Marketing and Branding.

Andy Hilts - Jeff Penson - Sebastian Quinn - 5

What are "The Three Pillars of Growing Your Teaching Business" To get the answer, screen the video of a three-man presentation that got a lot of attention at the 2018 Proponent Group Summit. Director Andy Hilts and Golf Channel Academy senior marketing experts Jeff Penson and Sebastian Quinn tag-teamed it to tell their audience all about Sales, Marketing and Branding.

Andy Hilts - Jeff Penson - Sebastian Quinn - 6

What are "The Three Pillars of Growing Your Teaching Business" To get the answer, screen the video of a three-man presentation that got a lot of attention at the 2018 Proponent Group Summit. Director Andy Hilts and Golf Channel Academy senior marketing experts Jeff Penson and Sebastian Quinn tag-teamed it to tell their audience all about Sales, Marketing and Branding.

Andy Hilts - Jeff Penson - Sebastian Quinn - 7

What are "The Three Pillars of Growing Your Teaching Business" To get the answer, screen the video of a three-man presentation that got a lot of attention at the 2018 Proponent Group Summit. Director Andy Hilts and Golf Channel Academy senior marketing experts Jeff Penson and Sebastian Quinn tag-teamed it to tell their audience all about Sales, Marketing and Branding.

Andy Hilts - Jeff Penson - Sebastian Quinn - 8

What are "The Three Pillars of Growing Your Teaching Business" To get the answer, screen the video of a three-man presentation that got a lot of attention at the 2018 Proponent Group Summit. Director Andy Hilts and Golf Channel Academy senior marketing experts Jeff Penson and Sebastian Quinn tag-teamed it to tell their audience all about Sales, Marketing and Branding.

Andy Hilts - Jeff Penson - Sebastian Quinn - 9

What are "The Three Pillars of Growing Your Teaching Business" To get the answer, screen the video of a three-man presentation that got a lot of attention at the 2018 Proponent Group Summit. Director Andy Hilts and Golf Channel Academy senior marketing experts Jeff Penson and Sebastian Quinn tag-teamed it to tell their audience all about Sales, Marketing and Branding.

Andy Hilts - Jeff Penson - Sebastian Quinn - 10

What are "The Three Pillars of Growing Your Teaching Business" To get the answer, screen the video of a three-man presentation that got a lot of attention at the 2018 Proponent Group Summit. Director Andy Hilts and Golf Channel Academy senior marketing experts Jeff Penson and Sebastian Quinn tag-teamed it to tell their audience all about Sales, Marketing and Branding.

Ian James - Marketing: Golfers Don't Want to Buy Lessons (Part I)

Ian James, CEO of Retail Tribe, provides a look at the psychology behind effectively connecting with golfers and selling instruction. This will be the first of many educational presentations from Retail Tribe as the partner with Proponent to help our members better understand how to market and sell instruction. NOTE: There is an audio drop out for the first 4 minutes of this presentation. Our appologies.

Ian James - Marketing: Golfers Don't Want to Buy Lessons (Part II)

Ian James - Marketing Workshop (Part I)

Ian James, CEO of Retail Tribe presents a marketing workshop for Proponent Group members during the 2014 PGA Show. The workshop explains how instructors can leverage their status as the experts to create strong marketing stories that grow their business.

Ian James - Marketing Workshop (Part II)

Ian James, CEO of Retail Tribe presents a marketing workshop for Proponent Group members during the 2014 PGA Show. The workshop explains how instructors can leverage their status as the experts to create strong marketing stories that grow their business.

Ian James - Marketing Workshop (Part III)

Ian James, CEO of Retail Tribe presents a marketing workshop for Proponent Group members during the 2014 PGA Show. The workshop explains how instructors can leverage their status as the experts to create strong marketing stories that grow their business.

Ian James - Marketing Workshop (Part IV)

Ian James, CEO of Retail Tribe presents a marketing workshop for Proponent Group members during the 2014 PGA Show. The workshop explains how instructors can leverage their status as the experts to create strong marketing stories that grow their business.

Susie Lokey - Social Media 2016: The Latest Tricks of the Trade (Part I)

Golf Channel runs a pretty big social media operation. They currently have more than 5 million followers across all of the various platforms they manage. Susie Lokey is the Senior Director of Digital Marketing for Golf Channel and oversees all of their social media efforts. In addition to building Golf Channel's e-mail marketing platform, implementing a comprehensive SEO strategy and managing digital partnerships, Lokey has overseen the growth of social media since the beginning of the channel's efforts in 2008 In this presentation, Susie has offered to help you stay on top of the ever-changing world of social media so you can best leverage the current opportunities available to your teaching business.

Susie Lokey - Social Media 2016: The Latest Tricks of the Trade (Part II)

Golf Channel runs a pretty big social media operation. They currently have more than 5 million followers across all of the various platforms they manage. Susie Lokey is the Senior Director of Digital Marketing for Golf Channel and oversees all of their social media efforts. In addition to building Golf Channel's e-mail marketing platform, implementing a comprehensive SEO strategy and managing digital partnerships, Lokey has overseen the growth of social media since the beginning of the channel's efforts in 2008 In this presentation, Susie has offered to help you stay on top of the ever-changing world of social media so you can best leverage the current opportunities available to your teaching business.

Marketing Workshop: Creating Emails and Collateral that Really Sell Your Services, Part I

Our Panel of Ian James from Retail Tribe, Pepper White, Senior Director of Promotion for Golf Channel and David Piccolo, Vice President of Graphic Design for Golf Channel, discuss key issues that can make or break the effectiveness of your collateral and email marketing.

Marketing Workshop: Creating Emails and Collateral that Really Sell Your Services, Part II

Our Panel of Ian James from Retail Tribe, Pepper White, Senior Director of Promotion for Golf Channel and David Piccolo, Vice President of Graphic Design for Golf Channel, discuss key issues that can make or break the effectiveness of your collateral and email marketing.

Marketing Workshop: Creating Emails and Collateral that Really Sell Your Services, Part III

Our Panel of Ian James from Retail Tribe, Pepper White, Senior Director of Promotion for Golf Channel and David Piccolo, Vice President of Graphic Design for Golf Channel, discuss key issues that can make or break the effectiveness of your collateral and email marketing.

Marketing Workshop: Creating Emails and Collateral that Really Sell Your Services, Part IV

Our Panel of Ian James from Retail Tribe, Pepper White, Senior Director of Promotion for Golf Channel and David Piccolo, Vice President of Graphic Design for Golf Channel, discuss key issues that can make or break the effectiveness of your collateral and email marketing.

Marketing Workshop: How to Drive Business with Social Media, Part I

How to Drive Business with Social Media was part of our Marketing Workshop day during the 2014 Proponent Group Summit. The panel for this session included Ian James, CEO of Retail Tribe and Carolina Castaneda, Director of Digital Marketing for Golf Channel.

Marketing Workshop: How to Drive Business with Social Media, Part II

How to Drive Business with Social Media was part of our Marketing Workshop day during the 2014 Proponent Group Summit. The panel for this session included Ian James, CEO of Retail Tribe and Carolina Castaneda, Director of Digital Marketing for Golf Channel.

Marketing Workshop: How to Drive Business with Social Media, Part III

How to Drive Business with Social Media was part of our Marketing Workshop day during the 2014 Proponent Group Summit. The panel for this session included Ian James, CEO of Retail Tribe and Carolina Castaneda, Director of Digital Marketing for Golf Channel.

Zach Miller, Ricky Potts and John Graham - Facebook and Twitter Part 1

The team from Imavex along with John Graham talks about how coaches can leverage Facebook and Twitter for their businesses.

Zach Miller, Ricky Potts and John Graham - Facebook and Twitter Part 2

The team from Imavex along with John Graham talks about how coaches can leverage Facebook and Twitter for their businesses.

Karen Moraghan - Inexpensive Public Relations and Brand Building

Karen Moraghan of Hunter Public Relations is one of the top PR specialists in the golf industry with more than 20 years helping a variety of premier golf brands grow. She offers up a variety of ideas for instructors to get their brand in front of more people.

Panel Discussion: How to Engage More Golfers in Instruction, Part I

Patrick Leahy of Longwood, FL is a former head professional with 30 years of teaching experience, and Ed Oldham, also with nearly 30 years as a head professional at The Ranch in Westminster, CO and perennially ranked as a top teacher in the state, form our panel to discuss the success they have had bringing more golfers to the lesson tee at the facilities they have worked at.

Panel Discussion: How to Engage More Golfers in Instruction, Part II

Patrick Leahy of Longwood, FL is a former head professional with 30 years of teaching experience, and Ed Oldham, also with nearly 30 years as a head professional at The Ranch in Westminster, CO and perennially ranked as a top teacher in the state, form our panel to discuss the success they have had bringing more golfers to the lesson tee at the facilities they have worked at.

Sebastian Quinn - Social Media for Golf Instructors (2017)

Sebastian Quinn is a Senior Marketing Manager for Golf Channel and has worked on social media accounts for a number of major brands including Hard Rock Cafe. In this 30 minute presentation that was part of our 2017 Proponent Group Summit Associate Members Session, Quinn lays out the basic building blocks to a smart social media strategy for your business in 2017 and beyond.