The Serious Coach’s
Guide To A
Thriving Career
Guide To A
Thriving Career
Module No. 1
A step-by-step explanation of the legal, accounting, insurance and employee-versus-independent-contractor issues you need to consider for your business.
Module No. 2
Coaches need a variety of tech to run an efficient business – including a website, scheduler, emailer, payment processor and student communication lockers.
Module No. 3
Successful coaches know that building a strong culture around instruction benefits the facility’s business and the coach’s business alike.
Module No. 4
Learn to build a layered matrix of programs that creates engagement with as many golfers as possible at a variety of price points and time commitments.
Module No. 5
Purchasing instruction can be confusing and intimidating for golfers. The New Student Assessment creates a straight-forward first step for all new clients.
Module No. 6
Rate hikes are the basic driver of revenue increases for any coach with a strong following. We explain when and how much to increase rates.
Module No. 7
A brand makes a promise and builds trust. Quality golf coaches do that instinctively. Here are best practices that make a coaching brand resonate.
Module No. 8
Coaches use a variety of methods to promote their services. We examine the most common platforms and how to use them effectively.
Module No. 9
When used wisely, social media can drive new students to your lesson tee and grow your coaching brand among golfers over a wide geographic area.
Module No. 10
The last piece of the marketing puzzle is how to craft messages that consistently stir interest in your services and motivate golfers to purchase.
Module No. 11
New business opportunities have created exciting upside for the entrepreneurial coach far beyond traditional green grass positions.
Module No. 12
Our series concludes with a look at the professional habits that will allow you to excel in this field for many decades while avoiding burnout.