We’ve harvested the comp-and-ops information so generously provided to us by Proponent members and packaged the data for your review—our latest edition of the annual summary runs 31 pages.
Most members who study the complete report will scan the answer set corresponding to their particular work status, be that Independent Contractor, facility Employee or Academy Owner. In most of the bullet points we’ve culled from the data trove and presented below, you’ll see information representing what “All Respondents” entered in their replies to the various questions.
- As mentioned in the March 5 edition of Member’s Minute, overall member revenues in 2025 were $210,139, while primary out-of-pocket expenses averaged $32,978, producing a net after key expenditures of $177,161.
- Total average revenues have grown more than 30 percent from the 2020 earnings baseline versus overall inflation of roughly 25 percent during that time.
- Only 43 percent of member revenues come from one-on-one private golf lessons as program offerings continue to broaden. Private lessons accounted for $90,066 or $210,139 total average revenues. This is the lowest percentage we’ve recorded over nearly two decades and it was down 2 points from a year ago.
- The percentage of coaches paying a revenue split held steady at 56 percent, and the overall average revenue share back to the facility also held steady from a year ago at 23 percent. At private clubs the average was 19 percent and at public facilities it was 26 percent.
- For coaches who offer volume discounts for multi-session packages, the average discount off rack rate for a 5-session package was 12 percent. For a 10-session package it was 15 percent and for a 20-session package it averaged 17 percent.
- Online lessons made up only 1.5 percent of overall revenues last year. That percentage has slowly climbed from 1 percent over the past five years.
- At the height of the Covid-19 wave the amount of teaching time with students peaked at an average of 32.1 hours per week. Since then, we’ve seen a slow decline to the current 29.6 hours per week, on average. That translates to approximately 1,480 hours of billable teaching time annually (spread over 50 weeks).
- For the 82 percent of coaches with Instagram accounts the average number of followers is 4,200. The segment of coaches with at least 1,000 followers increased from 42 to 50 percent over the past year, up from 33 percent two years ago.
- This year’s leader in on-course performance-tracking software was Operation 36, despite its 3-point slide from last year (21 percent down to 18). Clippd moved up 3 points to take the runner-up position while Decade held even at 16 percent in the third spot. Upgame by Trackman saw the biggest leap—up 7 points from 4 to 11 percent.
Proponent Group member coaches can go to the green Compensation Survey Results button on our homepage to download the 31-page full summary which covers answers to the entire survey.
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