News
Financial Fundamentals with Luttner Financial Group: A New Approach to Retirement Resources
By Missie Berteotti It’s second-nature to any Proponent Group member that training and coaching golfers isn’t haphazard or random. There’s a logical order to golf-swing diagnostics and there’s a correct sequence to a professional clubfitting session. The same holds...
Here’s How Coaches are Using Social Media to Market Their Businesses
By Lorin Anderson, Founder Among marketing options used by our coaches, social media is the number one most used choice with 88 percent of our members currently using at least one social platform. Email marketing was second at 86 percent and a Business...
Programming for New-Golfer Engagement: Eight Turn-key Options
By David Gould, Staff Editor If the Member’s Minute was a printed newspaper, this item is one you’d want to clip out with scissors and pin to the bulletin board. Formatted by name, URL and quick description, it’s a comprehensive list of turnkey programs that cater to...
A Coach’s Largest Business Expense: Rev-Share or Rent/Lease Payments
By Lorin Anderson, Founder We’ve been posting highlights and analysis on data generated by the 2023 Proponent Group Operations and Compensation Survey and this week we present another installment. It takes on the largest expense most golf coaches have to...
Sharpen Your Instagram Efforts by Adding Followers and Boosting Response
By David Gould, Staff Editor Having a large and growing number of Instagram followers is a worthy goal, although you’ll also help your cause by upping user engagement. You can do that by posting content that draws comments, likes, DMs and shares in good...
When and How to Issue a Call-to-Action in an Email
By David Gould, Staff Editor A call to action (C2A) is a button or link prompting readers to click—no more, no less. That being said, there are protocols and logic behind the construction of an effective C2A. We’ll begin by saying that it's perfectly...
New Proponent Survey Reveals That Websites Have Value to Coaches, Though Not Across the Board
By David Gould, Staff Editor Along with providing us well-thought-out answers on a slew of vital topics, our annual Compensation and Operations Survey usually prompts us to ask some new questions. This year, seeing that only 59 percent of coaches answering the...
Expert Advice on Shopping for a Personal Loan
By Missie Berteotti If you’re a golf instructor and in the market for some type of personal financing, you may be encountering sticker shock. In June of 2022, inflation topped 9 percent for the first time in over 40 years. Currently, the U.S. inflation rate is...
Tips for Email Subject Lines That Engage the Golfer
Golf is recreation, so in theory your subject lines could be light-hearted. Then again, poor play can cause people misery and significant improvement tends to be challenging. Those are two good reasons for a coach to write subject lines that are encouraging /...
Current Tech Usage Results from Our Operations and Compensation Survey
By Lorin Anderson For many years we’ve been tracking our coaches’ technology usage for their businesses. In the recently released 2023 Proponent Group Operations and Compensation Survey we look at six key technology areas: Launch monitors, cameras, video...