News
Hitting the Re-Think Button on US National Team Involvement: Henry Brunton’s Take
By David Gould, Staff Editor Phone calls and emails from golf coaches psyched about the USGA-led rollout of a National Team program have been flowing into Proponent Group headquarters. They’re also regularly reaching longtime Proponent member Henry...
Working with National Teams — One Proponent Member’s Perspective
As the USGA’s national team project continues to develop, Proponent Group is doing all the research we can about that form of coaching and what it entails. Toward that end we spoke with longtime member Iain Highfield about his experience with the Canadian women’s...
A Deeper Look at Coaches’ Instruction Revenue Sources and Averages
By Lorin Anderson, Founder As has been the case for many years in our annual Operations and Compensation Survey and again in the 2023 results, about half of all coaches’ revenues come from one-on-one private golf lessons. This year’s survey found that 48 percent of...
Lead-Generation the Online Way: Sites That Help Fill the Lesson Book
By David Gould, Staff Editor PGA Championship week is when golfers in search of quality instruction get a high-powered message to visit pga.com/coach. Following this year’s telecast from Oak Hill, it was reported that 2,000-plus leads were delivered to...
Financial Fundamentals with Luttner Financial Group: A New Approach to Retirement Resources
By Missie Berteotti It’s second-nature to any Proponent Group member that training and coaching golfers isn’t haphazard or random. There’s a logical order to golf-swing diagnostics and there’s a correct sequence to a professional clubfitting session. The same holds...
Here’s How Coaches are Using Social Media to Market Their Businesses
By Lorin Anderson, Founder Among marketing options used by our coaches, social media is the number one most used choice with 88 percent of our members currently using at least one social platform. Email marketing was second at 86 percent and a Business...
Programming for New-Golfer Engagement: Eight Turn-key Options
By David Gould, Staff Editor If the Member’s Minute was a printed newspaper, this item is one you’d want to clip out with scissors and pin to the bulletin board. Formatted by name, URL and quick description, it’s a comprehensive list of turnkey programs that cater to...
A Coach’s Largest Business Expense: Rev-Share or Rent/Lease Payments
By Lorin Anderson, Founder We’ve been posting highlights and analysis on data generated by the 2023 Proponent Group Operations and Compensation Survey and this week we present another installment. It takes on the largest expense most golf coaches have to...
Sharpen Your Instagram Efforts by Adding Followers and Boosting Response
By David Gould, Staff Editor Having a large and growing number of Instagram followers is a worthy goal, although you’ll also help your cause by upping user engagement. You can do that by posting content that draws comments, likes, DMs and shares in good...
When and How to Issue a Call-to-Action in an Email
By David Gould, Staff Editor A call to action (C2A) is a button or link prompting readers to click—no more, no less. That being said, there are protocols and logic behind the construction of an effective C2A. We’ll begin by saying that it's perfectly...