News

By David Gould, Staff Editor                 Data is now tabulated from our in-depth annual Compensation and Operations Survey, and the numbers show a strong year for members’ coaching businesses in 2024. Overall gross teaching revenue averaged $183,085 last year, up...

By David Gould, Staff Editor  Through their many books and live presentations, Pia Nilsson and Lynn Marriott have influenced golfers and instructors worldwide. As much as they can, Nilsson and Marriott teach on-course. A core principle of Vision54, their coaching...

By David Gould, Staff Editor          Golf operators can tour their property and check turf conditions as needed. They can visit the grill room and assess how well diners are enjoying their meals. Shop merchandising can be evaluated visually and by reading sales...

By David Gould, Staff Editor                  Economists who study cost-sensitivity in markets of all kinds report that gasoline purchases trigger the most stress for consumers because the price to be paid rises and rises, real-time, while the consumer stares at the...

Email marketing makes the commercial world go ‘round. Two out of three U.S. consumers have made a purchase online as a result of an email marketing message. According to ExactTarget research, 91 percent of consumers reported checking their email at least once a day—a...

Continuing education makes for better coaching and the specialization of golf instruction’s continuing-ed menu continues at a swift pace. Proponent Group is the industry’s only source for an objective, quantified evaluation of these certification programs. This year...

By David Gould, Staff Editor          Including the most effective keywords into your coaching website is a vital marketing fundamental. We’ve done extensive research to compile and share those key phrases with our coaches. Naturally, you’ll see language below that...

By Davd Gould, Staff Editor              Having an open position for an instructor was a scenario that, for years, could flood you with resumes, needing to dig out. Then came the pandemic year of 2020, and that equation flipped. Recruitment of golf instructors is now...

By David Gould, Staff Editor According to experts in digital marketing for small businesses, diversifying your video content is an important way to set yourself apart and attract more customer interest. For golf instructors, that means going beyond tip-style how-to...

A statistically representative sample of our Proponent membership—64 coaches— took part in early July in a 2024 Mid-Season Quick Survey. Top-line data points concerned revenue performance, with 61 percent saying their revenues through this June were up versus the same...