By David Gould, Staff Editor
Including the most effective keywords into your coaching website is a vital marketing fundamental. We’ve done extensive research to compile and share those key phrases with our coaches. Naturally, you’ll see language below that you likely already have written into your site, either in the text that’s visible to golfers who visit you, or in “behind the wall” text areas (language there is sometimes called your “meta” text) that the visitor won’t see.
Here is the list. Note that we’ve used upper-case for the phrases. The search terms a potential client types into the Google box are case-insensitive, so capitalizing the first letters won’t affect your results either way.
- Golf Lessons
- Golf Instruction
- Golf Coach
- Golf Coaching
- Golf Teaching Professional
- Golf Tips
- Improve Your Golf Game
- Golf Swing Analysis
- Golf Lessons Near Me
- [Your City] Golf Lessons
- Best Golf Instructor in [Your Area]
- [Your Area] Golf Coaching
- Specific Services
- Beginner Golf Lessons
- Advanced Golf Training
- Golf Short Game Tips
- Golf Swing Drills
- On-Course Golf Instruction
- Junior Golf Lessons
- Junior Golfer Instruction
- Kids’ Golf Lessons
- Women’s Golf Clinics
- Club Fitting (or Clubfitting)
- Custom Club Fitting
- Golf Fitness Training
- Mental Game of Golf
- Golf Equipment Reviews
- Putting Techniques
- Golf Drills for All Levels
- Video Golf Lessons
- Online Golf Coaching
- Golf Strategy and Course Management
- Golf Etiquette Tips
If you or a colleague are accustomed to clicking open your website’s Settings and making insertions or revisions, you’ll be able to follow the guidance below in order to further boost your SEO quotient via keywords. If not, you’ll want to work with your site’s host to get value from the following:
- Include your keywords in the meta description. This is not visible on the page but helps search engines understand your content. It’s the sector of your site in which you’re communicating directly with the Google algorithm (which ranks Search results).
- Use descriptive “alt text” for images, employing relevant keywords. This text isn’t visible in the normal page layout but helps search engines understand the content of images.
- Implement what’s called “schema markup” to provide search engines with more context about your content. This is not visible to users but can enhance your visibility in search results.
- Create relevant, high-quality content that naturally incorporates keywords. Focus on creating valuable content that includes keywords naturally.
- Utilize header tags, structured data, and internal linking—again using your relevant search terms, to enhance SEO organically.