A New York-based marketing company, Sports & Leisure Research Group, conducts a lot of research in partnership with the PGA of America. Lately their information about how Covid-19 is influencing consumer decisions has been eye-catching. There is one relevant slide shown above, and the full 36-page report can be reviewed here.
Meanwhile, here are three highlights: Asked if they agree with the statement “I’m more likely to take a golf lesson now than I was last year,” 32% of survey respondents said yes. Asked if they agree that “Improving my game is more of a priority for me now, than it was a year ago, 40% said yes. Finally, shown the statement, “During times like this, golf has become even more important to me than it was before,” 42% said they indeed felt that way.