When you build your personal brand as a golf coach the ingredients can include special gear and gadgets you’ve developed and customized. That’s absolutely the case with a two-wheeled, towable “teaching cart” emblazoned with the words “Chris Foley Golf Schools.” It’s a familiar and reassuring sight to golfers at Madden’s on Gull Lake in Brainerd, Minnesota.
For Foley, a longtime Proponent member, the trailer was a practical problem-solver before it became a familiar trademark. Lacking a studio setup with inside-to-outside hitting, Foley rigged up an alternative means of having all his video gear and teaching technology shaded from the sun so golfers could see the screens and for protection from stormy conditions.
“I can also store other teaching tools in the cart,” Chris tells us. “Its interior layout has gone through several different reiterations, based on the technology currently in use. As the tee line moves each day, I just pull it to a new spot. It also makes a great presentation. People know you are serious about instruction.” To accommodate a second teaching station that he now covers, Chris is doubling down on the idea and having a second coaching trailer custom-built.