Business Value of Golf Instruction

Project BVGI: The Business Value of Golf Instruction

Improving at golf with the aid of quality coaching has always been highly valued—by the person who improves. A poor golfer saved from embarrassment by a skilled teacher feels thankful. A tournament golfer who becomes a champion forms a bond with the pro who guides them.

But is instruction highly valued within the management structure of golf facilities? Historically, no. This is why our “Project BVGI” focuses on the Business Value of Golf Instruction. Explaining and exploring golf instruction’s business value is a complex and comprehensive process we are breaking down into short, quick easily absorbed segments. Our groundbreaking Business Value of Golf Instruction presentation is included below. We also have included below a second part focusing on what a coach and facility can do to maximize the vaule created through building a strong Culture of Improvement. 

Every golf facility will benefit from the emerging evidence and data that shows how connection to coaching makes for a more loyal and engaged golf customer. Click the green button below to access our Business Value of Golf Instruction report, a synopsis of our unique research on this subject. Also included at the very bottom of this page is a short executive summary video and one-and-a-half page page downloadable PDF summary of key BVGI statistics.