by David Gould | Mar 3, 2025 | News
By David Gould, Staff Editor Through their many books and live presentations, Pia Nilsson and Lynn Marriott have influenced golfers and instructors worldwide. As much as they can, Nilsson and Marriott teach on-course. A core principle of Vision54, their coaching...
by David Gould | Feb 18, 2025 | News
By David Gould, Staff Editor Golf operators can tour their property and check turf conditions as needed. They can visit the grill room and assess how well diners are enjoying their meals. Shop merchandising can be evaluated visually and by reading sales...
by David Gould | Feb 4, 2025 | News
By David Gould, Staff Editor Economists who study cost-sensitivity in markets of all kinds report that gasoline purchases trigger the most stress for consumers because the price to be paid rises and rises, real-time, while the consumer stares at the...
by David Gould | Jan 14, 2025 | News
Email marketing makes the commercial world go ‘round. Two out of three U.S. consumers have made a purchase online as a result of an email marketing message. According to ExactTarget research, 91 percent of consumers reported checking their email at least once a day—a...
by David Gould | Dec 17, 2024 | News
Continuing education makes for better coaching and the specialization of golf instruction’s continuing-ed menu continues at a swift pace. Proponent Group is the industry’s only source for an objective, quantified evaluation of these certification programs. This year...