2023 Proponent Group Summit

October 23-25, 2023 (Monday-Wednesday)

Heathrow Country Club

Lake Mary, FL (Orlando)

You Want to Be in the Room For:

An inside look at the future of the United States National Golf Team Program.
Collin Morikawa’s coach on creating a positive flow state in your student’s games.
Expert advice from the golf industry’s top social media guru.
A first-person account of the new hybrid coaching/ambassador Player Development Professional position.
Proponent’s exclusive research on Business Value of Golf Instruction: Our Industry’s Most Undervalued Asset
Panel discussion with three successful entrepreneur coaches sharing how they built businesses beyond coaching.
A deep dive into the methods of one of golf’s most successful junior coaches.
Small group roundtable discussions with the industry’s top experts in performance training, social media, selling instruction and coaching’s business value.
Private behind the scenes tour of one of the world’s most successful golf academies.

The Agenda

Monday, October 23

2:30 pm (Optional) Round of golf at Heathrow C.C. (Shotgun start)

4:30-5:30 pm (Optional) Private Behind the Scenes Tour of the Mike Bender Golf Academy with Mike Bender

6-8 pm Welcome Cocktail Party and Registration at Heathrow C.C. sponsored by Bobby Jones, Sparms, Tail and True Linkswear

Tuesday, October 24

7-8 am Breakfast

8-8:20 am Welcome and Partner Spotlight

8:20-9:15 am Social Media for Golf Coaches with Preston McClellan

9:15-9:45 am Business Value of Golf Instruction: Our Industry’s Most Undervalued Asset with Lorin Anderson

9:45-10:15 am Filling the Gap: Why Getting More Golfers Breaking 100 Should be Your Highest Priority with Ryan Dailey and Matt Reagan

10:15-10:30 am Partner Spotlight

10:30-10:45 am Break

10:45-11:00 am Partner Spotlight

11:00-12:00 pm Creating Mental Performance Programs that Assess the Student, Program Their Processes and Measure Results through

FlowCode with Rick Sessinghaus

12:00-12:15 pm Partner Spotlight

12:15-1 pm Buffet lunch

1-1:55 pm Round table session #1 (Participants in pre-assigned groups)

Table A: Rick Sessinghaus on Mental Performance Training
Table B: Preston McClellan on Social Media
Table C: Andy Hilts on Programming and Selling
Table D: Lorin Anderson on the Business Value of Golf Instruction

2:05-3 pm Round table session #2 (Participants in pre-assigned groups)

Table A: Rick Sessinghaus on Mental Performance Training
Table B: Preston McClellan on Social Media
Table C: Andy Hilts on Programming and Selling
Table D: Lorin Anderson on the Business Value of Golf Instruction

3-6:30 pm Business Tools, Technology and Training Aids Demo Day (Heathrow C.C. practice facilities and ball room)

6:30 pm Dinner on your own or join Proponent Group’s staff at Topgolf Lake Mary

Wednesday, October 25

7-7:30am (Optional) GolfForever stretching session with Scott Sheppard, P.T. on the ballroom patio

7-8 am Breakfast

8-8:15 am Partner Spotlight

8:15-9:15 am How I Develop Competitive Players with Joey Wuertemberger

9:15-10:15 am Entrepreneur’s Panel Discussion with Kyle Morris, Karen Nicoletti and David Ogrin

10:15-10:30 am Partner Spotlight

10:30-10:45 am Break

10:45-11:15 am A Day in the Life of a Player Development Professional with James Kyle

11:15-12:15 pm USGA National Team Program Plan with the USGA’s Heather Daly-Donofrio

12:15-1 pm Buffet lunch

1-1:55 pm Round table session #3 (Participants in pre-assigned groups)

Table A: Rick Sessinghaus on Mental Performance Training
Table B: Preston McClellan on Social Media
Table C: Andy Hilts on Programming and Selling
Table D: Lorin Anderson on the Business Value of Golf Instruction

2:05-3 pm Round table session #4 (Participants in pre-assigned groups)

Table A: Rick Sessinghaus on Mental Performance Training
Table B: Preston McClellan on Social Media
Table C: Andy Hilts on Programming and Selling
Table D: Lorin Anderson on the Business Value of Golf Instruction

3 pm Summit Ends

Summit Details

Location: Heathrow Country Club is conveniently located 45 minutes from Orlando International Airport. Street address: 1200 Bridgewater Drive, Lake Mary, FL 32746.

PGA/LPGA Education Credits: 12 hours of continuing education will be submitted to the PGA and LPGA.

Cost: Summit package includes five meals, ALL education sessions, demo day event and a participant gift for only $595 (early bird price) or $695 after Monday, September 18, 2023.

Golf: Optional golf is available on Monday afternoon, October 23rd at Heathrow Country Club (2:30pm shotgun start) for an additional $50.

Nearby Hotels

There are a variety of hotel options within a 5-7 minute drive of Heathrow Country Club. We have limited room blocks at both the Hampton Inn and Hyatt Place as per below.

Hampton Inn & Suites Lake Mary at Colonial TownPark, 850 Village Oak Lane, Lake Mary, FL 32746. Phone 407-995-9000. This hotel is 2.5 miles from Heathrow Country Club. (Summit rate $159 until room block is full). When making a reservation use the Code PTG or say the name Proponent Group.
Hyatt Place Lake Mary/Orlando North, 1255 S. International Pkwy, Lake Mary, FL 32746. Phone 407-995-5555. This hotel is 1 mile from Heathrow Country Club. (Summit Rate $129 until room block full, BOOK HERE). Or call 1-888-492-8847 and use the Code G-PRO1.

Orlando Marriott Lake Mary, 1501 International Pkwy, Lake Mary, FL 32746. Phone 407-995-1100. This hotel is 1.9 miles from Heathrow Country Club.
Courtyard by Marriott Orlando Lake Mary/North, 135 International Pkwy, Lake Mary, FL 32746. Phone 407-444-1000. This hotel is 0.8 miles from Heathrow Country Club.
The Westin Lake Mary/Orlando North, 2974 International Pkwy, Lake Mary, FL 32746. Phone 407-531-3555. This hotel is 2.2 miles from Heathrow Country Club.
Residence Inn by Marriott Orlando Lake Mary, 825 Heathrow Park Lane, Lake Mary, FL 32746. Phone 407-995-3400. This hotel is 2 miles from Heathrow Country Club.
Hilton Garden Inn Orlando North/Lake Mary, 705 Currency Circle, Lake Mary, FL 32746. Phone 407-531-9900. This hotel is 1.7 miles from Heathrow Country Club.

Local Restaurant Suggestions

Tuesday evening dinner is on your own. Proponent’s staff will be heading to Topgolf which is a 5 minute drive from Heathrow Country Club. You are welcome to join us there or choose from many fine restaurants within a 10 minute drive from Heathrow.

Fishbones ($$$) 7005 County Road 46A, Lake Mary, FL 32746.
Ruth’s Chris Steakhouse ($$$) 80 Colonial Center Parkway, Lake Mary, FL 32746
Shula’s 347 Grill at the Westin Lake Mary ($$$) 2974 International Pkwy, Lake Mary, FL 32746
Stonewood Grill & Tavern ($$$) 1210 International Pkwy, Heathrow, FL 32746
Amura Sushi and Japanese Steakhouse ($$) 950 Market Promenade Ave., Lake Mary, FL 32746
Chianti’s Pizza & Pasta ($$) 685 Town Center Blvd., Sanford, FL 32771
Don Julio’s Mexican Kitchen & Tequila Bar ($$) 4275 W. Lake Mary Blvd., Lake Mary, FL 32746
F&D Cantina ($$) 1125 Townpark Ave., Lake Mary, FL 32746
Four Rivers Smokehouse ($$) 1869 SR-434 West, Longwood, FL 32750
Terramia Ristorante Lake Mary ($$) 7025 County Road 46A, Lake Mary, FL 32746
The Vineyard Wine Company ($$) 1140 TownPark Ave., Ste 1260, Lake Mary, FL 32746
Topgolf ($$) 1010 Greenwood Blvd, Lake Mary, FL 32746