10 Years of Change in Teaching Industry Trends 

Apr 11, 2022 | News

This week we look back at what has changed over the past decade for the game’s top-tier coaches, also known as Proponent Group members. The data points below contrast what emerged from our new 2022 Operations and Compensation Survey with results from our survey in 2012. Here’s what we found.

Over the past decade, launch monitor usage by our coaches has risen from 56 percent to 93 percent, making the launch monitor an essential piece of teaching technology for most lessons today.

Many top coaches seem to have left the clubfitting duties to others. The percentage of instructors certified as a clubfitter with at least one manufacturer has dropped from 68 percent to 58 percent.

The percentage of coaches splitting their time between multiple facilities seasonally has slid from 42 percent to 37 percent. At the same time, the percentage of coaches with access to an indoor teaching building has increased from 57 percent to 62 percent, making it easier to teach year-round in any climate.

Remote lesson offerings have also increased, with 59 percent of our coaches providing this service now versus 47 percent a decade ago. That being said, the remote / virtual category has yet to grow to even 2 percent of our coaches’ overall revenues.

Overall revenues have increased for our typical member from $132,558 to $186,003 mostly due to rate increases. The average adult hourly lesson rate 10 years ago was $119 and today it is $155. Junior hourly rates have increased from $100 to $128 per hour.

Ten years ago our coaches averaged 31 hours per week teaching with their students. Our 2022 survey shows that has increased only slightly, rising to 32 hours per week. This translates to about 1,600 total hours annually with students.